The six Jeffery~West shops share an interior style, but other than the red velvet curtains common to each, West will chose individual and interesting pieces of furniture for each shop, and the wall space is given to artists to exhibit their work, which West says, is more often than not, of a “challenging or sensual” nature.

The elegance, stylistic references, and drama of the shops are aided and abetted by their evocative frontages and locations. Three are in Victorian and Edwardian shopping arcades; the 1909 Piccadilly Arcade in London, designed by G. Thrale Jell; the grade II* listed Barton Arcade in Manchester built in 1871, and The County Arcade in Leeds built between 1898 and 1900 and designed by Frank Matcham who, appropriately, had been better known for his theatre interiors.